To accompany the slick brand refresh, we created an ecommerce and mcommerce experience driven by content.
Our goal was to deliver a great experience for both task oriented shoppers who know what they want as well as shoppers who are just browsing. Understanding our young urban demographic is primarily mobile, we took a mobile first approach ensuring a premium experience on any device.
A depth of content provided inspiration for outfits and collections, increasing add-on sales beyond the standard “you might also like” approach.
Curated content, customer collections and shop from a pic.
Our platform supported rich content covering all facets of sneakerhead culture including fashion, music, art, style and more, creating a destination for catching up on the latest trends. We baked in the ability to shop from photos by indicating matching products available within the images.
In addition to curated content, there were also curated collections which made it easy for shoppers to buy complete outfits. Visitors could also create their own collections and track items they like for later purchases.
Shop without interrupting your flow.
A smart shopping overlay allowed visitors to add products to their bag, a collection or their favorites while they were browsing without taking them away from the content they were viewing.
We made it easy to tailor the products available based on the user’s size, and a single inventory was shared across hundreds of physical locations as well as the site inventory warehouse. Viewers could choose to pick up merchandise in store for same day acquisition and conversely, shoppers in store weren’t disappointed if their size or color wasn’t available since the staff could use the site to deliver any out of stock products to the customer’s home, usually within 24 hours.
A custom Jordan shop both online and IRL.
A primary goal of the redesign was to acquire approval from Jordan to sell online. Jordan is the most profitable and popular brand by far for sneakers/gear and they are extremely choosy about where their product is sold. The bar is very high for content and functionality requirements, meaning no out of the box solution is going to qualify.
Shiekh took it a step further by being the first to build a Jordan Concept store in San Francisco, with amazing attention to detail. The floorboards were set at 23 degrees in honor of #23 and the large lit #23 on the wall is the exact height of Michael Jordan. Online, we carried this over with an interactive timeline of every Jordan launch which was a virtual version of the Jordan history shown in-store.
Shiekh merges with Karmaloop.
Shiekh acquired both Karmaloop and PLNDR, creating a massive online destination. In addition to selling major brands, they now cover a wealth of boutique brands delivering even more options from a single destination.